Creating Communication Strategies Guided by 4-Quadrant Models

We are all both senders and receivers of communication messages. PS: RESEARCH! & Consulting has for several years used various 4-quadrant models to: better understand the communication needs of both senders and receivers; and to develop approaches to improve interpersonal as well as group communication and organized messaging between senders and receivers.

What has evolved is an easy to use synthesis of a variety of 4-quadrant behavioral models into what we now call the Communication Style Preference Model (CSPM).

CSPM is a useful tool to better understand the communication needs of an audience, thereby allowing more effective message preparation for:

• Individual conversations
• Group discussions
• Formal and informal presentations
• Education and information delivery
• Marketing

The following SlideShare presentation presents the basics of CSPM. Please contact me if you would like to find out more about how CSPM can benefit your next qualitative research study or team ideation and brainstorming session.

Creating Communication Strategies Guided by 4-Quadrant Models

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