Eight Steps for Generating Creative Breakthrough Business Solutions

BUILD a multi-dimensional and multi-level team (including consumers) dedicated to short-term intense interaction, creativity and collaboration to accomplish a clearly defined objective.

CLARIFY communication connection affinities and biases to identify key action drivers that will guide real action regarding the defined objective.

SEARCH inside, outside and all around the objective focusing on attending, intending, extending and connecting.

EXPLORE insights through creative who/why discovery techniques to grow multiple “Crazy and Hazy” (C&H) solution ideas based on both client and consumer inspiration.

EXPAND C&H solution ideas using how/what discovery techniques to align solution options with business strategy.

DEVELOP solution options along with alternative approaches for each option in simple sketch or concept form.

TEST options with consumers and revise continually in-the-moment during the testing based on response.

REFINE team selected best option, engage champions and sell up the ladder to “make it work.”