To better understand how people perceive information and what their communication affinities and biases are, we can look to time-tested 4-Quadrant behavioral models, which have been used to categorize various aspects of individual behavior, including personality, thinking processes, learning styles, management tendencies and individual performance.
In 340 BC, Plato identified four aspects of individual personality, as the scientist (logical), philosopher (creative), guardian (practical) and artisan (relational). These four categories are strikingly similar to the contemporary Merrill-Reid model, used extensively in management training programs, which describes four quadrants of management personalities as analytical, amiable, driver and expressive.
In my study of over three dozen 4-Quadrant models, it is clear that although the approach of any specific model may be somewhat different, the basic structure and outcome is comparable. Though starting from different directions, most all approaches share a similar and typical 4-Quadrant model structure.
One of the most popular personality assessments is the Myers-Briggs Type Indicator (MBTI). The MBTI expands the typical 4-Quadrant model into a 16 quadrant model. One difficulty is that it is hard to remember all 16 boxes and what they mean. The MBTI is an excellent tool for working individually with people. My experience however is that when working with consumer and creative development teams, the 4-Quadrant models are better suited for quick observation and appropriate action.
For a quick snapshot of my communication focused 4-Quadrant model click here for five-slide overview.
In 340 BC, Plato identified four aspects of individual personality, as the scientist (logical), philosopher (creative), guardian (practical) and artisan (relational). These four categories are strikingly similar to the contemporary Merrill-Reid model, used extensively in management training programs, which describes four quadrants of management personalities as analytical, amiable, driver and expressive.
In my study of over three dozen 4-Quadrant models, it is clear that although the approach of any specific model may be somewhat different, the basic structure and outcome is comparable. Though starting from different directions, most all approaches share a similar and typical 4-Quadrant model structure.
One of the most popular personality assessments is the Myers-Briggs Type Indicator (MBTI). The MBTI expands the typical 4-Quadrant model into a 16 quadrant model. One difficulty is that it is hard to remember all 16 boxes and what they mean. The MBTI is an excellent tool for working individually with people. My experience however is that when working with consumer and creative development teams, the 4-Quadrant models are better suited for quick observation and appropriate action.
For a quick snapshot of my communication focused 4-Quadrant model click here for five-slide overview.
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