Everyone likes to hear a good story, tell stories and pretend a bit - to role play. The spontaneity of storytelling and role playing allows consumers as well as creative teams to share more openly, providing deep rich insight leading to innovative solutions. Improvisational theatre works because it encourages freedom of exploration within carefully constructed frameworks.
Theatre improv based storytelling and role playing techniques are highly experiential and involving. They move us away from just thought, feeling and response, uncovering the life legends that drive us to action. These techniques, based around uniquely designed structures, help guide the activity, and allow the facilitator to customize activities that can maximize insight and help achieve business objectives.
On Wednesday, October 13, 2010, I will be leading an interactive workshop exploring theatre improv based storytelling and role playing at the Qualitative Research Consultants Association (QRCA) Annual Conference in Philadelphia.
This session is not an improv workshop. Instead, the session will:
- Briefly explore the theory behind using improv based storytelling and role playing techniques in qualitative research and ideation
- Identify four main categories of storytelling and role playing techniques
- Demonstrate various improv structures within each of these categories
- Discuss how facilitators can customize structures based on specific needs
- Provide tips on the implementation of storytelling and role playing techniques in a variety of actual qualitative research and ideation situations
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